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Analytics & Insights

Track performance and insights across channels with Google Analytics 4 (GA4) integrated into ØSTEN AI.

Overview​

  • Connect your GA4 property to unlock traffic, conversion, and attribution insights in the dashboard.
  • Uses a frontend OAuth callback for a seamless, secure connection.

Prerequisites​

  • A Google account with access to the GA4 property you want to connect.
  • Your ØSTEN AI organization created and selected.

How to Connect GA4​

  1. Go to Dashboard → Analytics or Dashboard → Settings → Integrations → Google Analytics.
  2. Click “Connect Google Analytics 4”.
  3. Approve access in the Google consent screen.
  4. You will be redirected to the frontend callback page:
    • URL: https://app.ostenai.com/dashboard/google-analytics/callback
  5. Wait while we fetch your available GA4 properties.
  6. Select the property you want to connect, then confirm.

Notes:

  • GA must NOT load on any dashboard or OAuth success pages; we adhere to strict privacy rules.
  • Only public pages (landing, marketing, login, signup, data deletion) load Google Analytics scripts.

Viewing Analytics​

  • After connecting, navigate to Dashboard → Analytics.
  • You’ll see key KPIs and charts based on your GA4 data.
  • Filters, date ranges, and export options are available where applicable.

Disconnecting GA4​

  1. Go to Dashboard → Settings → Integrations → Google Analytics.
  2. Click “Disconnect”.
  3. Confirm to remove the link to your GA4 property from ØSTEN AI.

Troubleshooting​

  • No properties found:
    • Ensure your Google account has access to the intended GA4 property.
    • Try switching the Google account during OAuth if you have multiple accounts.
  • Redirect URI mismatch:
    • Ensure the OAuth client in Google Cloud Console includes:
      • https://app.ostenai.com/dashboard/google-analytics/callback
  • Authorization errors:
    • Reconnect GA4 and ensure you approve the requested scopes.

Privacy & Data Handling​

  • We only request the minimum scopes needed to read analytics data.
  • Analytics scripts do not run on the dashboard or callback pages to avoid any unintended tracking.

Roadmap​

  • Marketing Mix Modeling (MMM) with Google Meridian.
  • Cross-platform automated optimization.