Product Whitepaper — ØSTEN AI

Mission

Empower SMBs and startups with AI-driven marketing planning, execution, and learning — from onboarding to optimization.

Outcomes

• Faster go-to-market with AI-generated marketing plans
• Connect ad platforms and analytics in minutes
• Continuous learning loops that improve ROI

Capabilities

• AI Onboarding → tailored plan generation (Vertex AI)
• Integrations: Google Ads, Meta, TikTok, GA4
• Notes with AI assistance (editing, summarization)
• Roadmap: Google Meridian MMM + automated budget allocation/activation

Differentiators

• Multi-tenant SaaS with strong tenancy controls
• Practical guardrails and fallbacks (demo accounts, template plans)
• Closed-loop execution and measurement

Value

• Reduce CAC and time-to-insight
• Operationalize MMM for SMBs with simple UX